The range is the most important factor of the Longbowman. With high range, it is relatively hard to tackle Longbows. Ideally, they're used in combination with melee units.
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Technologies & Upgrades
Attack and Range:
Fletching: +1 attack and range (Feudal Age).
Bodkin Arrow: +1 attack and range (Castle Age).
Bracer: +1 attack and range (Imperial Age).
Total attack and range: +3 attack and range
Padded Archer Armor: +1 melee and pierce armor (Feudal Age).
Leather Archer Armor: +1 melee and pierce armor (Castle Age).
Ring Archer Armor: +1 melee and +2 pierce armor (Imperial Age).
Total melee and pierce armor: +3 melee and +4 pierce armor
Chemistry: +1 attack (Imperial Age).
Ballistics: Provides accuracy for moving objects (Castle Age).
Conscription: Non-siege military units created 33% faster (Imperial Age).
Yeomen: Foot Archer range +1, Tower attack +2 (Imperial Age).
Use in Combinations
they usually act as meat shield